For 11 years now, Holden have been promoting the game of golf through their Holden Young Lions program.
It came about after a successful decade with the Holden Scramble, when Holden indicated their passion to get further involved in golf at all levels.
In conjunction with the PGA, the Holden Young Lions are a collection of PGA Professionals around Australia that promote golf at both at the elite and grass roots level.
The first and major component of the Holden Young Lion program is the free coaching clinics that are provided by some of Australia’s best teaching PGA Professionals to local golf communities and Holden Dealers across Australia. They provide free clinics at various Pro-Ams and Holden Scramble Local, Regional and Championship Finals as well as partaking in playing lessons for dealers and their customers.
The other side of the Holden Young Lions program are the PGA Tour Professionals that promote the Holden brand all over the world through golf. The Holden Young Lions program has sponsored players such as Peter Lonard, Stephen Leaney, David Smail, John Senden, David Mackenzie and Cameron Percy who have all played on international tours in past years. More recently, the Holden Young Lions team now comprises of names such as Ashley Hall, Marcus Cain, Andrew Tschudin, and Mark Allan.
While the Coaching Young Lions are more focused on promoting golf and Holden at grass roots level, the Touring Holden Young Lions purpose is to expand the coverage of GM Holden at all Tour events. GM Holden aim to be represented at every event so the Holden brand will be synonymous with golf.
With GM Holden’s recent announcement continuing their support of the long-running Holden Scramble, Chairman and Managing Director Mike Devereux also confirmed Holden’s commitment to the Young Lion program.
“The Holden Young Lion Coaching team will continue to travel the country providing assistance to golfers of all ages. It reinforces our commitment to teaching players of all ages and skill levels” said Devereux.
The Holden Young Lions have contributed a lot to golf in Australia over the past 11 years and with the 20th anniversary of the Holden Scramble, 2011 looks to be Holden’s biggest year yet.
For more information on how you can be involved in a Holden Young Lion Coaching Clinic or Holden Scramble event, contact the PGA Events Division on (03) 83201999 or visit www.pga.org.au .