OneAsia has appointed David Fox Director of Media and Communications as the elite golf competition platform is poised to begin its fourth and most lucrative season.
Fox adds muscle to a re-shaped Hong Kong-based team ahead of the season-opening Enjoy Jakarta Indonesia Open, which takes place at the Emeralda Golf and Country Club from March 22-25.
He joins OneAsia at a time golf in the region is enjoying unprecedented growth and popularity, attracting new players, investment, sponsors and developers — and the accompanying media interest.
“This will be OneAsia’s biggest season yet, and as we grow further I am pleased we have managed to secure the services of such an experienced media communicator to help spread our message,” said Sang Y. Chun, Commissioner and Chairman of OneAsia
OneAsia, launched in 2009 as an initiative of the PGA of Australia, the China Golf Association, the Korea Golf Association and the Korea Golf Tour, provides a stage for the region’s top professionals to showcase their talent, and this year offers 14 tournaments — each with a minimum US$1 million purse.
The Enjoy Jakarta Indonesia Open also marks the first time OneAsia has co-sanctioned an event with the Japan Golf Tour Organisation, which runs Asia’s most established national professional golf tour. OneAsia also co-sanctions the Volvo China Open with the European Tour — to be played this year at Binhai Lake Golf Club in Tianjin from April 19-22.
Fox, who started his career as a sports reporter, is a former news agency correspondent with over two decades of experience in Europe, Africa, the Middle East and Asia. A keen player himself, he swaps the bunkers of dozens of global conflicts and disasters for the more sedate bunkers of Asia’s top golf courses.
“It is a great thrill to be aboard what promises to be an exciting ride,” he said.
OneAsia’s suite of tournaments includes five prestigious national Opens that attract players from around the world in pursuit of the region’s richest purses and lucrative world ranking points.
Australian Andre Stolz banked US$ 464,811.83 last year to top the Order of Merit, following on the heels of previous winners Liang Wenchong of China (2010) and Australian Scott Strange (2009).
Liang will be taking part in the Enjoy Jakarta Indonesia Open next month, as will as defending champion Thaworn Wiratchant from Thailand and young joint runner-up Rory Hie, the popular hometown favourite.
All OneAsia tournaments are broadcast live on a global television platform that includes ESPN Star Sports across Asia, Korea’ s SBS television, One World Sports in the U.S., and SuperSport across Africa, giving prime exposure to players, events and corporate sponsorship partners.