A recent independent survey by Sports Marketing Surveys (SMS) has revealed that Inside Golf has retained its spot as the most regularly read golf magazine in Australia, beating the popular newsstand and subscription magazines for the third straight year.

SMS’ February/March 2012 Golf Consumer Survey asked 2000 random golfers at courses across Australia to name the magazine they most regularly read or subscribed to. Inside Golf was the top answer, beating all of the other golf publications, hands down.

These results represent a back-to-back win for Inside Golf, which had earned top honours in the SMS August/September 2011 survey. In addition, an independent 2010 survey by Golf Research Australia, the consumer-facing research arm of Jeff Blunden Advisory Services, also named the magazine as the most regularly read in Australia.

“Once again, we’re thrilled to be named Australia’s Most Read Golf Magazine,” said Sam Arthur, Publisher of Outdoor Sports Publishing (OSP), the publisher of Inside Golf. “The survey results over the last three years reflect our passion and dedication to bring the best golf magazine to Australian golfers,” he added.

While the print magazine is kicking goals across the country, the online initiatives by OSP are also turning heads. Inside Golf now has the largest Facebook following of any Australian golf magazine, as well as the first fully-integrated iPad/iPhone Digital Magazine app, representing enormous reach and brand recognition for advertisers and partners.

Inside Golf is also Australia’s highest-circulating audited national golf publication, with a total average circulation of 42,416 copies per month (CAB Audited from October 2011 to March 2012).

“Being CAB Audited is extremely important,” explains Arthur. “We are the ONLY golf magazine in Australia to choose to be CAB audited each and every period because it gives our advertisers 100 per cent certainty that our circulation numbers are correct and transparent.”

Free at Australian golf courses, driving ranges and golf retailers across Australia, Inside Golf has shown significant growth in advertising, publication size and staff numbers over the last four years. The magazine has grown from a modest 48 pages in 2008 to a massive 96 pages in the recent May issue, highlighting the publication’s insightful, high-quality content which is written by some of Australia’s most recognized writers and award-winning photojournalists.

Inside Golf was also the first Australian golf publication to adopt Social Media, the first to launch a digital page-turning version, the first to have a completely integrated online/offline/iPad offering, and they continue to break ground through their extensive online presence and their unrivalled knowledge of Online Content and Search Engine Marketing.

About Richard Fellner

Winner of multiple Australian Golf Media Awards, including Best Photojournalism and Best Column, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Writers Association and the Golf Society of Australia, and he is a regular guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others. Follow Richard Fellner on Quora

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