Continuing their tradition of breaking new ground in the New Media/Online arena, Inside Golf Magazine today launches a new website that not only harnesses the power of Social Media, but also provides a universal content delivery platform for computers of all shapes and sizes.
The site (www.insidegolf.com.au) represents another “Australian First” for Inside Golf. The magazine was the first golf publication in Australia to launch a full page-turning digital edition (2006); the first to launch a Facebook Fan page (2009); the first to launch a fully integrated online/offline advertising media platform (2009); and now the first to make the foray into iPads and integrated Social Media.
Using some of the most advanced open-source tools and functionality available, the site has been designed as a “Universal Platform”, thereby working seamlessly with all of today’s most popular devices, including handhelds, mobile phones, laptops and tablets.
Building on the immense power of Social Media platforms, the site allows visitors single-click access to “like” or comment on stories via their Facebook logins or Twitter accounts, and even post/share the comments instantly to their own Facebook/Twitter accounts. The site also makes use of streamlined RSS feeds which, when used in conjunction with the highly-popular Flipboard social media magazine application, allows users to read and share full stories via tablets like iPads.
For iPad users who prefer a dedicated application, the golf magazine is currently in production of a fully dedicated iPad and Android application that will deliver Inside Golf Magazine on a global scale, putting it on par with some of the world’s largest publishers and titles.
In addition, the new site:
- Includes an enhanced event listing system which gives clubs the ability to help promote upcoming tournaments, Open Days, Charity Days and Pro-Ams. This service is free of charge to clubs across Australia.
- Fully embeds the IG Digital version within the site itself, allowing readers to read the entire Inside Golf publication cover-to-cover without leaving the Inside Golf site.
- Integrates the advanced QR code system with select pages from the print publication. Readers of the print version can simply “scan” the QR barcode on the printed page with their mobile phone, and they will be instantly taken to the corresponding page on the Inside Golf website. This represents a unique opportunity for advertisers, partners and event promoters to showcase their products and get Inside Golf’s readers to interact with the brands.
“This is a very exciting time for Inside Golf Magazine, our readers and our advertisers,” begins Sam Arthur, Publisher of Outdoor Sports Publishing. “We can now deliver a fully immersive online experience for our growing community of passionate golf fans, while also offering our advertisers a unique combination of traditional print media and new media.”
While firmly entrenched as a market-leading print publication, Inside Golf’s staff are no strangers to new media. Group Editor Richard Fellner — who is renowned as a social media and Internet expert — has over 25 years’ experience in the online world, including positions at Sensis, realestate.com.au and software giant Oracle. The magazine’s team of writers are also well versed in online journalism, with many of them contributing articles to sites like iseekgolf.com.au, golfindustrycentral.com.au and others.
About Inside Golf
Inside Golf Magazine is Australia’s most regularly read monthly golf publication, according to a recent survey conducted by Golf Research Australia. Distributed directly to golfers via club proshops, driving ranges and retailers across Australia, Inside Golf Magazine is an independent publication that has proven to be the golf magazine of choice for Australian golfers.
Inside Golf Magazine is published by Outdoor Sports Publishing, which also publishes the PGA Magazine on behalf of the PGA of Australia. The company also recently launched GolfandStay.com.au, a website devoted to promoting golf “stay and play” packages.
A four-time winner of the Australian Golf Media Awards, including Best Photojournalism, Best Opinion, Best Column and Best Photographic Presentation, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Media Association and the Golf Society of Australia, and has been a featured guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others.
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