Swing City, a new generation, state-of-the-art golf and entertainment venue in Norwest, Sydney, developed by Mulpha Australia in partnership with golf operator Avid Sports, was officially opened by the Mayor of the Hills Shire, Dr Peter Gangemi, and CEO of Golf Australia James Sutherland.
Swing City comprises a 40-bay range with individual hospitality seating, supported by state-of-the-art ball tracking and gaming technology, a licensed restaurant, undercover and outdoor alfresco dining, corporate function facilities, 18-hole mini-golf, and other amusements.
It’s designed for a broad audience, ranging from beginner to serious golfers, corporate, family and social groups, with Swing City the first golf driving range in Australia to offer the Inrange® ball tracking technology which provides a completely multi-dimensional golf experience.
Combining radar tracking with algorithms, the technology allows patrons to accurately record the full flight of their shot on a shorter than normal range, allowing players to not only improve their game, but also to compete in a range of challenges, including games, longest drive, nearest the pins and virtual play on many of the world’s most famous golf courses.
The truly immersive experience will appeal to serious practice players wanting detailed shot analysis, training tips and match play simulation, to someone holding a club for the first time, or for family and friends having a fun night out using the multiple game-play options.
“Swing City is a game-changer, for golf range-play, and for sporting and hospitality facilities in Norwest and the broader Hills district,” Mulpha CEO, Greg Shaw said.
“Mulpha has combined our specialist operating experience in Hospitality, Entertainment and Leisure with our proven track record in development to create a truly unique concept.”
The Norwest venue is the first of a number of Swing City venues planned across Australia, while Mulpha has partnered with Golf Australia to create a $60 million Play Golf Fund to facilitate development of additional venues on both public and private sites.
Under this structure. Mulpha will provide landowners with a complete turnkey solution to deliver the capital, planning and development required and ongoing management under long term leases to revitalise existing ranges, golf courses, public recreational facilities and private land.
“Discussions are currently underway with a number of local councils, golf courses and private landowners for future Swing City sites,” Shaw said.
“Swing City is a fantastic addition to the Sydney golf scene. It’s a state-of-the-art golf entertainment facility in the north-west that offers something special for golfers of all ages and abilities,” CEO of Golf Australia, James Sutherland, said.
“Full credit to Mulpha for responding to golf’s increasing popularity and investing in a brilliant facility that includes a driving range, a mini golf course, and other great entertainment options.
While in relation to the Inrange® technology featured at Swing City, James Cooper, Managing Director of Avid Sports, added.
“We are proud to be the first to bring the Inrange® experience to Australian shores. Their industry leading technology perfectly matches our ambitions – to make practice more rewarding and bring families and friends together in a golf orientated entertainment venue.”
Swing City is located on Elizabeth Macarthur Drive, situated between Norwest Private Hospital and Bella Vista, opposite Mulpha’s new landmark timber commercial building The Bond.
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