Gadget lovers and golf technology enthusiasts pay close attention. There is a new bit of golf tech on the market, and it’s sure to not only turn heads, but also help transform how you analyse your golf.

The new COBRA CONNECT Powered by Arccos system features an ultralight sensor that is embedded into the grip of your driver, allowing golfers to automatically track the distance and accuracy of every drive. COBRA CONNECT users simply pair their club with the free Arccos Driver smartphone app to receive their performance data, access rangefinder GPS distances for 40,000 courses and compete in the King of the Hole virtual long drive competition. Players will also be able to access exclusive COBRA content within the Arccos Driver app, including product tech videos and golf tips from COBRA coaches and PGA TOUR Pros.

COBRA CONNECT Powered by Arccos system will be available in all Cobra drivers from 2017.


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