ASICS is a legendary name in the sports shoe market. This company, which began its life as ONITSUKA Shokai in 1949, has been responsible for a number of breakthrough footwear innovations including creating the first purpose-built marathon shoes (1953); the first use of lightweight, water-resistant nylon in golf shoes (1955); the inclusion of rubber sole cushioning for added comfort (1956); and the development of impact-cushioning Alpha Gel Technology (1986).
Onitsuka’s company was renamed ASICS in 1977; the name being an acronym of a Latin phrase meaning ‘Sound Mind, Sound Body’. This philosophy has become the company’s design and production mantra across sporting contexts ranging from running and wrestling to basketball and golf.
In late March,2022, ASICS Mexico-lined excellence will be available in the stylish form of the new Gel-KAYANO Ace golf shoe; a product of the ongoing collaboration between Srixon/ASICS and ASICS Australia.
Inspired by the iconic KAYANO running shoes of the 1990s, the Gel-KAYANO Ace golf shoes, in the words of Mike Powell (President of Sales and Marketing, Srixon/ASICS), are specifically designed to:” …bring golfers the legendary KAYANO comfort and performance.”
The new Gel-KAYANO Ace golf shoe incorporates a number of ASICS golf-tech design innovations; including the latest-generation of ASICS shock-absorbing Gel Technology, an AirMesh TPU Heel Cradle and an ankle-padded, lightweight frame made using ASICS exclusive FlyteFoam Technology.
Swing stability is a key design element of these exciting new spikeless shoes.They feature special inclusions such as an exclusive FG Traction sole pattern and reinforcing toe and lateral rubber wraps. Also, as they are waterproofed inside and out, the Gel-KAYANO Ace golf shoes are more than a match for even the most-prolonged wet season.
Indeed, with this new, hi-tech Gel-KAYANO Ace golf shoe, Srixon/ASICS has provided all golfers with an opportunity to put their best foot forward.
RRP: $229
MEN: Sizes 7-14
Colours: White/White, White/Midnight, Metropolis/Gunmetal
marketing@srixon.com.au
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