Fenix XCell was born in Bangkok when founder Michael Moir identified a need for lightweight, breathable golf apparel that could perform in Thailand’s intense heat. Originally created for local corporate golf events, the brand quickly gained momentum and has since expanded into more than 30 countries worldwide.
Its growth has been driven by a combination of bold, performance-focused designs and strong ambassador partnerships, among them Australian Scott Hend, a 10-time Asian Tour winner, who also recently scored a PGA Champions Tour victory in Morocco, and Thailand’s Kiradech Aphibarnrat, European Tour champion and Olympic competitor. The pair embody the brand’s commitment to performance and individuality.
A key part of Fenix XCell’s success is its dedication to bespoke apparel. Through Fenix Custom, private label manufacturing and OEM services, the company delivers tailored apparel solutions for golf clubs, corporate golf days, resorts, sporting organisations and businesses seeking premium branded apparel.
Today, Fenix XCell offers a comprehensive range of custom apparel and accessories, including polos, outerwear, headwear, t-shirts, shorts, pants and teamwear. Combined with complete design flexibility, organisations can create collections that reflect their unique identity while maintaining exceptional comfort, quality and performance.
Performance Brands Australia is excited to bring Fenix XCell to the Australian market, providing local support and helping golf clubs, corporate partners and businesses create premium custom apparel that reflects their brand and stands out both on and off the course.
For more information, visit performancebrandsaustralia.com.au or email sales@performancebrandsaustralia.com.au
Australia's Golf News Leader, Inside Golf gives you in-depth coverage of Australian golf news, golf events, golf travel and holiday destinations, Australian and international golf course reviews, the hottest new golf gear and tips and drills to improve your golf game. Written by award-winning journalists, Inside Golf also features interviews with Australia's top professional golfers, the game's rising stars, industry leaders and golf equipment manufacturers. You can even win great golf prizes and equipment. It’s all in Inside Golf. FREE at Australian golf courses, driving ranges and golf retailers across Australia. 
