Callaway has unveiled three colourful additions to its golf ball family, with the launch of Superhot Bold Golf Balls.

Callaway has taken the success of its super long, super straight Superhot Golf Ball and introduced three on-trend matte finishes to ensure golfers can add some colour to their game, without compromising on-course performance.

In addition to the on-trend colours, the new 2018 Superhot Bold Ball features a three-piece construction and combines a large, High Energy Core for fast ball speed with an ultra-soft thin cover, creating a distance ball with soft feel that also delivers additional spin control on shots around the green.

Dr. Alan Hocknell, Senior Vice President of Research and Development, Callaway Golf, said: “As we have seen since launching the Chrome Soft Truvis™ Golf Balls in 2016 there has been a noticeable influx of coloured balls on the golf course.

“With the launch of the new Superhot Bold Golf Ball we are able to provide a technologically advanced ball that delivers on performance while meeting the growing demand for colour.”

Superhot Bold come in 15 ball packs, are available in three eye-catching variations, Matte Orange, Matte Yellow and Matte Red.

For further information about the complete Callaway product range visit www.callawaygolf.com.au

**PRICING (RRP):

AUD $44.99

About Richard Fellner

A four-time winner of the Australian Golf Media Awards, including Best Photojournalism, Best Opinion, Best Column and Best Photographic Presentation, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Media Association and the Golf Society of Australia, and has been a featured guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others. Follow Richard Fellner on Quora

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