The new Bridgestone e12 CONTACT is straight distance you can see. The true game-changer is a new CONTACT Force dimple, which features a unique structure with a raised area in the centre and an outer portion that slows horizontal rotation during flight. The raised area allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and straight distance with every club in the bag. Available in white, matte green, matte red, and matte yellow colours.

Planned release Late March 2021

RRP: $52.99 per dozen

About Richard Fellner

A four-time winner of the Australian Golf Media Awards, including Best Photojournalism, Best Opinion, Best Column and Best Photographic Presentation, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Media Association and the Golf Society of Australia, and has been a featured guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others. Follow Richard Fellner on Quora

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