IN welcoming more than 34,000 industry professionals, from 90 countries and all 50 US states, the 73rd PGA Show delivered another powerful statement on the strength, scale and future of the global golf industry.
Held in January and marking the 40th consecutive year at the Orange County Convention Centre in Orlando. Florida, the PGA Show reached its largest size since 2009, featuring more than 1,195 participating brands, market leaders, veteran manufacturers and emerging companies entering the golf marketplace, all showcasing thousands of new innovations in equipment, technology, fashion, training aids and golf-related services.
The show spanned 1.1 million square feet of exhibition space, referenced as more than 16 kilometres of show aisles, the event representing an estimated $1.2 billion in potential golf industry spending.
And Inside Golf was there, checking out the latest products and innovations, talking to experts, engineers, manufacturers, industry professionals and fellow media attendees, in getting a feel for where golf may be headed in 2026 and beyond.
See following a few of our observations from the 2026 PGA Show…
An amateur standout, winning the NSW Amateur and Australian Medal in 1988, before going down in the final of the 1990 Australian Amateur Championship, Rob Willis turned professional in 1992, playing the Australasian and Asian Tours, with his highlight being his victory in the 1995 Dubai Creek Open and third placing at the European Tour's Dubai Dessert Classic. A former Editor of Golf Australia Magazine, Willis, who ventured away from golf for a period to be the media manager for the NRL's Cronulla Sharks, has been a contributor to PGA Australia's PGA Magazine for over a decade and for Inside Golf since its first edition back in 2005. 
