The Cobra BiO Cell Driver is becoming one of the most talked about products on the course these days. Like their vibrant and exciting staff TOUR player, Rickie Fowler, the BiO Cell Driver features technology that provides extreme distance off the tee,  a huge sweet spot for more forgiveness on off-centre hits, customisable loft settings to maximise performance under any course conditions, and a collection of bold, vibrant colours that make a real statement in your bag.

We took the Cobra BiO Cell Driver out for a Test Drive, and we now know why Rickie is always smiling.

The first thing we noticed is the long, sleek, wing-like shape of the clubhead, which felt great at address. The balance and weight felt just right in our hands, which gives that little boost of confidence that is so very important off the tee.

We also noticed how simple and quick it is to change the loft settings. With a simple twist of the tool prior to your round, you can choose up to eight different loft settings. This helps you to optimise the driver to match the conditions of the day, or to just get that extra distance on those longer par-4s or par-5’s.

Using a launch monitor, we hit plenty of shots at each loft setting: 9.0°, 9.5°, 9.5°D, 10.5°, 10.5°D, 11.5°, 11.5°D and 12.0°. And we noticed a significant difference in ball flight with each setting. So whether you want to hit it low and under the wind, or smack it high and let it fly, the options are there. And with a slight draw bias on some of the settings, you can get those long, beautiful draws that run forever. Importantly, we were very pleased that, despite the loft changes, the face was always square at impact. This is due to Cobra’s SmartPad Technology, and we reckon it is a real winner.

The sound at impact was a satisfying and soothing “Crack”, which is a far cry from the dull “Thud” or tinny “Tink” from some other drivers. And the large sweet spot was extremely forgiving on our less-than-stellar swings.

Overall, we were extremely impressed with the BiO Cell Driver. Available at an RRP of $379, it comes in the following colours:Blue Aster, Barbados Red, Vibrant orange, Silver and Black.


About Richard Fellner

A four-time winner of the Australian Golf Media Awards, including Best Photojournalism, Best Opinion, Best Column and Best Photographic Presentation, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Media Association and the Golf Society of Australia, and has been a featured guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others. Follow Richard Fellner on Quora


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