Boards are the sole responsibility for the viability of clubs. Plain and simple. And getting the right people onto the Board is critical to success. In a perfect world, a Board would be composed of a diverse group of individuals who (among other things) share a strategic vision for the club, and who have the necessary skills, background, time and passion to perform their duties.
Unfortunately, that is not always possible.
In the continuing struggle to retain members, and attract the ever-important junior contingent, some clubs are beginning to relax the traditional dress codes. White socks and collared shirts still reign supreme, but it seems that more clubs are starting to “turn a blind eye” to the more creatively-attired players these days. It’s a neon-coloured grey area.
Many clubs are failing to embrace a new way of thinking as they try to attract new members (or retain existing ones). Here are a few things your club can do to generate more interest by prospective members
While Australia has the third highest number of golf courses per capita in the world, many in the Australian golf industry believe strongly that there are simply too many golf courses to go around, and that consolidation is the key. This means that some courses will be forced to close their doors permanently or amalgamate with neighbouring clubs.
The use of belly putters has been a hot topic of late, with players like Adam Scott, Keegan Bradley, Webb Simpson and even Phil Mickelson choosing to add long putters to the bag. Following Bradley’s victory at the PGA Championship – the first ever Major won with a belly putter– discussion was rife about whether […]
It’s time for clubs to face the facts: the traditional membership model is stuck in the rough. This became blatantly apparent to me as I recently shopped around for a club to join. Having received the “OK” from my wife to spend some of our ‘hard-earned’ on a membership, I embarked on a quest to […]
In our many visits to golf clubs these days, there is one word that keeps popping up: Scoopon. GMs and marketing managers are all abuzz about the phenomenon, but they are equally wary about how it may affect their clubs in the future. If you’re not familiar with it, Scoopon.com.au is a website that sells […]
The proposed new laws that would place bet limits on poker machines are causing quite a stir – especially around the golf course. The Proposal – which would require pre-commitment technology to be placed on poker machines in all clubs and hotels across Australia – is intended to reduce problem gambling. Greg Mills, CEO of […]
Teaching older people I am currently 62 years old. I started golf at age 13 and my best handicap was 9, in my teens. I am physically fit for my age but have normal age-induced, limited, spinal flexibility. When one goes for a lesson, a pro may ask you if you have any injuries, but […]
Did the PGA make the right call in scheduling the Australian Open before the Presidents Cup?
WORLD golf bosses have been putting their heads together over the past few years contemplating their triumphal return to the Olympics. Their efforts were not without success and the ultimate reward. After a 112-year absence the great game will once again grace the international Olympic stage in Brazil in 2016. Millions of dollars worth of […]