Over the last year or so, there have been many course closures, sales and merger announcements throughout Australia.. One by one, golf clubs and courses are breaking under enormous financial pressures and a changing mindset and lifestyle of golfers. “But surely it won’t happen to OUR club,” I can hear you whisper. For those of […]
In the continuing struggle to retain members, and attract the ever-important junior contingent, some clubs are beginning to relax the traditional dress codes. White socks and collared shirts still reign supreme, but it seems that more clubs are starting to “turn a blind eye” to the more creatively-attired players these days. It’s a neon-coloured grey area.
Many clubs are failing to embrace a new way of thinking as they try to attract new members (or retain existing ones). Here are a few things your club can do to generate more interest by prospective members
While Australia has the third highest number of golf courses per capita in the world, many in the Australian golf industry believe strongly that there are simply too many golf courses to go around, and that consolidation is the key. This means that some courses will be forced to close their doors permanently or amalgamate with neighbouring clubs.
It’s time for clubs to face the facts: the traditional membership model is stuck in the rough. This became blatantly apparent to me as I recently shopped around for a club to join. Having received the “OK” from my wife to spend some of our ‘hard-earned’ on a membership, I embarked on a quest to […]
In our many visits to golf clubs these days, there is one word that keeps popping up: Scoopon. GMs and marketing managers are all abuzz about the phenomenon, but they are equally wary about how it may affect their clubs in the future. If you’re not familiar with it, Scoopon.com.au is a website that sells […]