Inside Golf voted ‘most read’ golf publication in Australia

There are heaps of great Australian golf publications out there. From subscription magazines to newsstand publications—and especially the free papers like Inside Golf — golfers in Australia are certainly spoiled for choice when it comes to a good golf read.

But which Australian golf publication is the most popular?

Golf Research Australia, the consumer-facing research arm of Jeff Blunden Advisory Services, has undertaken an independent study on behalf of Inside Golf concerning the readership habits surrounding Australia’s golf magazines. In a 12-question survey sent to golfers and GRA’s “Committed Golfer Panel” (a community which represents a microcosm of golfers across Australia) the study sought to identify which of Australia’s five main golf publications — Golf Magazine, Australian Golf Digest, Golf Australia, Golfer Pacific and Inside Golf — consumers preferred to read.

The results were beyond our wildest dreams.

The key finding from the survey was (drum roll please):

Inside Golf is the most regularly read monthly golf magazine in Australia!

Of the five main golf publications available in Australia which one do you read the most?

Publication % reading each month
% frequency of readership
(Read every month)
Inside Golf 38% 80%
Australian Golf Digest 29% 58%
Golf Australia 18% 58%
Golfer Pacific 11% 77%
Golf Magazine 4% 56%

And it gets better. Here’s what else the survey uncovered:

  • Inside Golf is Australia’s most popular free golf magazine
  • Inside Golf has the highest percentage of regular monthly readership
  • Inside Golf is the magazine most likely picked up the quickest by Australia’s regular golfers
  • Inside Golf is the preferred free golf magazine of the younger golfer, the regular golfer, the club golfer and the social golfer.

Wow!

When we commissioned Golf Research Australia to undertake this independent study, we could not have guessed just how popular our publication has become.

Results like these are proof that Inside Golf is the publication of choice among Australian golfers. We could not have achieved this amazing feat without you – our loyal readers, advertisers and supporters. So, for your continued support, we cannot thank you enough.

But this doesn’t mean we are going to rest on our laurels. On the contrary, we have some exciting things up our sleeves, and we look forward to growing and expanding the publication even further. So watch this space!


Survey Results: Demographic Data

Total
In which state do you reside?
NSW/ACT 39%
VIC 28%
QLD 19%
SA/NT 7%
WA 4%
TAS 2%
What is your gender?
Male 94%
Female 6%
How often do you play golf?
A few times/week 36%
Weekly 41%
Fortnightly-Monthly 16%
Less than once/month 7%
What type of golfer are you?
Member of a golf club 83%
Member of a social golf club 7%
Casual golfer paying green fees 11%

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