In a move to further enhance the connection between golf clubs and the 11.8 million-plus Qantas Frequent Flyers, Qantas Golf Club has entered into a partnership with U.S.-based GolfNow.

This partnership will provide greater access for Qantas Frequent Flyers to combine their passion for golf and travel, as GolfNow provides the option to book tee times online at more than 8,000 golf courses globally, including a growing number of Australian courses. Qantas Frequent Flyers will continue to be able to enjoy the other benefits of Qantas Golf Club, including golf events, holidays and membership options, all while earning Qantas Points.

The Australian golf industry also will benefit with GolfNow’s global database of 3 million-plus golfers now provided access to discover and book tee times online at participating Australian courses. GolfNow’s leading technology and marketing capabilities, combined with a focus on working hand in hand with golf clubs, will ensure a better experience for both golf clubs and golfers.

Through this multi-year partnership with GolfNow, Qantas Golf Club will have the unique ability to establish itself in the Australian golf community as the platform that connects millions of golfers with thousands of courses, both locally and internationally. Qantas Golf Club has worked closely with the GMA and Golf Australia to ensure that the program is designed to drive increased participation and revenue for golf clubs. Golf courses that already participate in Qantas Golf Club or wish to start participating will be contacted over the coming weeks to discuss how they can become involved.

GolfNow, part of the NBC Sports Group’s golf portfolio that also includes Golf Channel, Golf Advisor  and Revolution Golf, provides technology, support and marketing services to more than 8,000 golf courses around the world and facilitated the bookings of more than 16 million rounds of golf in 2016. This is the first time GolfNow has partnered with a major airline and consumer-facing brand to launch in any market and presents a great opportunity for Qantas, GolfNow and the golf industry.

“Partnering with a global industry leader like GolfNow opens up an array of exciting new golf options for our members and provides them the opportunity to earn even more Qantas Points while they play their favourite sport,” said Lesley Grant, chief executive officer, Qantas Loyalty. “We know our Qantas Golf Club members love golf as much as they love travel, and providing access to thousands of tee times overseas and within Australia with GolfNow, we’re delighted to make their travel and golf experience more rewarding.”

“Our partnership with Qantas Golf Club provides a great opportunity for golf course operators throughout Australia and New Zealand to build their businesses with the help of GolfNow’s industry-leading technology and services,” said GolfNow Vice President Brian Smith. “With the full global support of our NBCUniversal resources, we’ve been able to establish a successful track record in North America and throughout the U.K. and Ireland for our course partners who want to establish easier connections and choices for their golfing customers, while making it easier for those golfers to play the game they love.”

“The Qantas Golf Club continues to work closely with the GMA to refine the program and identify ways to assist clubs to drive more green fee play and enhance the exposure of their golf, retail, hospitality and membership offerings,” said Andrew Gay, president, Golf Management Australia. “We see the Qantas Golf Club as a great vehicle to drive more rounds through the social golf and travelling golf markets.  In addition, golf clubs will benefit greatly from the ancillary revenue these golfers spend on hospitality, retail, cart hire and membership.”

 

About Qantas Golf Club

Qantas Golf Club launched in December 2014 to provide a community for all Qantas Frequent Flyer members with a passion and love for the game of golf.

Qantas Golf Club provides a range of benefits to members in including the option to book tee times across Australian courses, compete in events and book a range of holidays at many favourite golf destinations, all while earning Qantas Points.

Since launch it has established itself as a significant contributor to the Australian golf industry due to its ongoing commitment to promote the game to golfers as well as its event and travel programs. The partnership with GolfNow will really allow Qantas to take the program to the next level.

For more information, visit qantasgolfclub.com.

Golf Courses wishing to participate in the Qantas Golf Club should contact the Qantas Golf Club help desk on 1300 733 465.

About GolfNow

Founded in 2001, GolfNow is a technology company specializing in golf-related products and services with the most powerful tee-time marketplace in golf, offering more than 3.5 million registered golfers more ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfNow also provides technology, support and marketing services to more than 8,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to business.GolfNow.com.