In the continuing struggle to retain members, and attract the ever-important junior contingent, some clubs are beginning to relax the traditional dress codes. White socks and collared shirts still reign supreme, but it seems that more clubs are starting to “turn a blind eye” to the more creatively-attired players these days. It’s a neon-coloured grey area.
Many clubs are failing to embrace a new way of thinking as they try to attract new members (or retain existing ones). Here are a few things your club can do to generate more interest by prospective members
While Australia has the third highest number of golf courses per capita in the world, many in the Australian golf industry believe strongly that there are simply too many golf courses to go around, and that consolidation is the key. This means that some courses will be forced to close their doors permanently or amalgamate with neighbouring clubs.
The use of belly putters has been a hot topic of late, with players like Adam Scott, Keegan Bradley, Webb Simpson and even Phil Mickelson choosing to add long putters to the bag. Following Bradley’s victory at the PGA Championship – the first ever Major won with a belly putter– discussion was rife about whether [...]
It’s time for clubs to face the facts: the traditional membership model is stuck in the rough. This became blatantly apparent to me as I recently shopped around for a club to join. Having received the “OK” from my wife to spend some of our ‘hard-earned’ on a membership, I embarked on a quest to [...]
In our many visits to golf clubs these days, there is one word that keeps popping up: Scoopon. GMs and marketing managers are all abuzz about the phenomenon, but they are equally wary about how it may affect their clubs in the future. If you’re not familiar with it, Scoopon.com.au is a website that sells [...]
The proposed new laws that would place bet limits on poker machines are causing quite a stir – especially around the golf course. The Proposal – which would require pre-commitment technology to be placed on poker machines in all clubs and hotels across Australia – is intended to reduce problem gambling. Greg Mills, CEO of [...]
Teaching older people I am currently 62 years old. I started golf at age 13 and my best handicap was 9, in my teens. I am physically fit for my age but have normal age-induced, limited, spinal flexibility. When one goes for a lesson, a pro may ask you if you have any injuries, but [...]
Did the PGA make the right call in scheduling the Australian Open before the Presidents Cup?
WORLD golf bosses have been putting their heads together over the past few years contemplating their triumphal return to the Olympics. Their efforts were not without success and the ultimate reward. After a 112-year absence the great game will once again grace the international Olympic stage in Brazil in 2016. Millions of dollars worth of [...]
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Knicker(bockers) in a knot: The ‘Attire’ debate on the golf course
In the continuing struggle to retain members, and attract the ever-important junior contingent, some clubs are beginning to relax the traditional dress codes. White socks and collared shirts still reign supreme, but it seems that more clubs are starting to “turn a blind eye” to the more creatively-attired players these days. It’s a neon-coloured grey area.
Thinking outside the (tee) box
Many clubs are failing to embrace a new way of thinking as they try to attract new members (or retain existing ones). Here are a few things your club can do to generate more interest by prospective members
PGA Championship of Malaysia raring to go
The PGA Championship of Malaysia, a storied tournament boasting esteemed winners such as Fiji’s Vijay Singh and Sweden’s Daniel Chopra, will be played from September 13 to 16 this year under the OneAsia umbrella as part of a three-year deal with the Professional Golfers’ Association of Malaysia (PGAM). The tournament has provided a launch pad [...]
GolfNutters enjoy a day at Kingston Heath
Kingston Heath, one of Australia’s finest courses, recently played host to nearly 70 GolfNut subscribers in the first GolfNut Golf Day. GolfNut, a golf deals website which mixes up access deals to top private clubs as well as value-based offers to public and hybrid golf courses, set up the Kingston Heath day as it’s inaugural [...]
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Survey names Inside Golf as Australia’s top golf magazine
A recent independent survey by Sports Marketing Surveys (SMS) has revealed that Inside Golf is the most regularly read golf magazine in Australia, beating the popular newsstand and subscription magazines by a significant margin. SMS’ August/September 2011 Golf Consumer Survey, which is administered at golf courses twice yearly on behalf of the major golf manufacturers [...]
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